The Mousetrap Cheese shops have been successfully trading in Herefordshire and Shropshire for over 30 years.

Matt and Claire Knowles now own this thriving business, having worked hard over the past 5 years to expand and modernise, whilst striving to keep the ethos and authenticity of these delightful shops, leading to their continued success and the growth of the brand. There is a huge interest in quality artisan products and the news about the health benefits of cheese keep getting better and better. There is a massive surge in food fairs and gatherings that are clamouring for quality cheese outlets and the wedding market is amazing! We want you to have a hugely successful cheese shop. However the sky’s the limit for how far you want to take this business. We will train you in effective cheese tasting evenings, as well as providing you with wedding and sales literature to use in your sales strategy. We’ll train you on the nuances of catering for everything from a cheeseboard for four to a large gathering of hundreds so you can advise your customers accordingly.

The UK cheese market is worth £2.8bn! With so many types and styles, there’s something to suit every taste. You can take this business as far as you want to go, food fairs, tastings, wedding fairs, the only limit will be your time and enthusiasm!

We are a forward thinking, family company and have carried out a great deal of hard work in bringing you this new opportunity. We have made lots of changes to the traditional franchise business, all of them beneficial to the Franchisee.